Arnoud Holleman
Amsterdam, Saturday February 4, 2012
Retitled
Roma Publication no. 135 - Giveaway publication on the occasion of the NY Art Book Fair 2010.
Text, 10 b&w photographs, various paper napkins.
Edition 500.
Translation by Paul Evans.

Full text below images.


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RETITLED – a work of art without an artist.

The scene was set. A pop festival with 30,000 visitors and more than 60 bands from all over the world. Three days of great music, three days of letting it all go and camping out on the nearby campsite, a crate of beer beside the tent.
And the visual arts were not to be forgotten amongst everything on offer. For the last couple of years in a row, artists had been invited who felt at home in a big show environment. This had thrown up a number of lively and playful installations, but this year the budding tradition was in jeopardy: for a variety of reasons there was next to no money for arts projects.
The only kitty in the budget that might be called upon had been set aside for the printing of the half a million paper napkins that were to be used during the festival. This printing option was actually meant to bring in some advertising money, but now, thanks to an improvised budget reshuffle, the napkins would turn into art instead of advertisements. It wasn’t a lot, but the continuity of the arts programming was at least guaranteed. And because the budget only catered for the printing costs of the napkins, and not the artists’ fees, the arts committee convened to place itself in the artists’ shoes.
The gallerist, her assistant and two freelance arts advisors thought deep and hard about an artistic message that was large enough to be art, yet small enough to fit on to a napkin.
One of them suggested they could take the form of the napkin literally as a two dimensional representation of the White Cube, in the otherwise not very aesthetic environment of the festival.
Another wondered whether the transformation of the napkin into litter might perhaps be used as inspiration.
The third member of the committee said that he understood to some degree what the first two were saying.
And number four said that they would only succeed in their assignment if they were able to mould the weakness of all of the preconditions into their opposite: Use your defect. He felt it would be their task to make a work of art without an artist.
The members of the committee found themselves embroiled in a chain of associations, which gave rise to an increasingly energetic to-and-fro debate, and from this enthusiasm the concept was born. They called it Retitled. A little while later, all four sat in silence, each craning over a sheet of paper, and writing.
They jotted down titles of works of art; titles that were lodged in their individual memories, from famous and obscure works of art, by well-known and unknown artists. They hoped that these titles would evoke the works in question for art connoisseurs like themselves, but would also preserve a certain meaning for anyone who was not familiar with the in-crowd references.
From the lengthy list that was so created, they selected ten titles. Think of this as a window was everyone’s favourite, followed by The futility of artistic confession and I’m too sad to tell you. These were printed on to the half a million napkins along with the other seven titles, in a businesslike, ‘un-designed’ font, without any references to the original works of art or the artists that had made the works. During the three days of the festival, they were subsequently dispersed to the many food and drink vendors on the festival site.
The napkins wiped off thousands of mouths. They were wound around curried-chicken-salad rolls, or vegan wraps, or doled out with French fries. They dabbed up snot and sweat and disappeared into trouser pockets and handbags, but most of them fell to the ground after use, into the mud, to lie amongst the scrunched up plastic beer glasses, flyers and other sundry litter.

Arnoud Holleman, September 2010


PRINTED MATTER
Niet-weten als norm
Als Zijlstra praat, dan hoor je de positieve, neoliberale peptalk van Rutte, maar ook de anti-elitaire en antiglobalistische onderbuikpraat van Wilders. Het roer moet niet alleen om, maar de bestaande structuur moet – als doel op zich – schade worden toegebracht. Met andere woorden, schepping en destructie gaan hand in hand – en uit de mond van Zijlstra klinkt dat allemaal verbluffend unisono.
Family and friends
Seven drawings of penises in various forms and sizes. Black pencil on 9" x 11" sheets of paper. First published in Butt magazine # 4, summer 2002 and later in Butt book - adventures in 21st century gay subculture, 2006. Based on dating site profile pics, named 'Dieter', 'Bram', 'Henk', 'Andrew', 'Harry', 'Erik', 'Martin' and 'Edward'. The drawings are framed in individual frames and for sale as a group. Price on request.
Tekeningen 1995 - 1997
Met een zweepje onder z'n oksels geklemd 'berijdt' een naakte man een op z'n kop staand paard. Terwijl hij met z'n anus over de paardenlul glijdt, perst een eveneens naakte vrouw zich met moeite in het poepgat van het rijdier. Om haar daad kracht bij te zetten, duwt ze met haar hand tegen een denkbeeldige muur - een muur die tevens de kadrering vormt van het op papier getekende seksspelletje. (Nathalie Faber - Het Parool 3-2-1998)
More of the same
Photo column in Amsterdam Weekly, focusing on similarities in the city environment. Based on the '700 centenboek' from 1975, in which Jos Houweling photographed objects throughout the city of Amsterdam in the same manner. The photo column appeared biweekly and was combined with the work of Hans Eijkelboom, whose series focus on similar human behavior or similar dress codes.
Re-Magazine #11 (Marcel)
I forced myself not to spit, but to swallow. The undissolved salt got stuck to the back of my throat and oesophagus. I ended up nearly choking. It was as if I had eaten a mouthful of sand. I then began to drink one glass of water after another, but the salty taste persisted. It was terrible and wonderful at the same time, and in some strange way physically exhausting. I had eaten about 30 grams of salt, only five times the recommended daily allowance. Committing suicide can be very easy: one kilo of salt is all it takes.
Re-Magazine #12 (Hester)
The door slammed behind us and we got locked out. We decided to deal with that later and first take the furniture down to the car. So we got into the lift with the filing cabinet and then the lift stuck. There was hardly anyone in this building, I was maybe one of only five people that had moved in. We were stuck in the lift for three hours and every time we heard a noise we’d bang on the door. Eventually somebody came past and realised we were stuck and went to get help. When we got out of the lift we found out the car had been clamped while we’d been stuck, which meant a penalty of 120 pounds.
I = for Impasse (Re- #4)
I meet a lot of people, both friends and strangers, who are in the middle of their personal acts of expression, but when I hear them talking, and compare their intentions to the final result, I very often think that the process of making is better than the expression of the product itself. I wish I could blame this on their lack of talent, but when I look at the results of my own acts of expression, I get the same feeling that a documentary about the making of that particular act of expression would have been much more interesting.
Re- Magazine #9 (John)
I still remember the moment perfectly, it was summer and I thought, I’ll disappear in the autumn. And that’s what I did. I hatched my plan in secret. What surprised me was that my decision didn’t calm me down. I heard people who commit suicide live in great harmony with themselves and their surroundings during the period between deciding and carrying it out. For as long as I can remember I’ve felt hustled, and that feeling only grew worse after my decision.
Re-Magazine #10 (Claudia)
At times, her intelligence left me speechless and her beauty left me breathless. Her overwhelming height of 1m98 and dazzling charisma makes Claudia a woman who is almost too big for this world. This is a story about Claudia's monumental size, breathtaking beauty, staggering intelligence, mind-blowing success and pure happiness. Claudia has it all and she’s ready to share it with you.
Now
What happens is that the grit under your feet mixes with the noise in your head. And in the monotony of the constant succession of footsteps, residual thoughts escape like intestinal slugs. Initially this is unpleasant. The physical exertion is a booster, the cadence of your breathing and your footsteps become the haunted baseline under the story of your life, as you recount it to yourself at that moment.
Untitled (Onkenhout)
Staring at the picture of the garden on the postcard I catch a glimpse of my mother in a version of her life that she never lived, one in which Nico had gotten in touch, after that evening out. Perhaps now she’d have a different surname and be sitting by a different fire drinking wine with a different child. In a moment that feels like an oedipal short circuit, I experience something impossible: that I never existed.
The Second Commandment
The best way to make the difference between meaning and madness is by saying the things you have to say as precisely as possible, with every means available to you. In that respect, the recontextualisation of older work is one of the strategies that could be investigated in more depth. Sometimes it makes more sense to ‘re-present’ old work than to simply produce for production’s sake and prematurely declare the old as passé.
Hester
In the drawing, she has her head down because she was reading. She’s spent most of her life reading, its her way out of her depression. I remember being quite conscious of drawing her double chin, since she hates it. My mother hates the fact that she’s losing her jawbone. I thought, ‘No, I’ve got to scrub it out.’ So I drew a shadow there. But these dark areas, the chin and the bags, emphasize her depression more than they show her reading a book.
Life is a Dream Come True
In most of my dreams there are no images or storylines to assign to their nightmarish feeling. They are more about certain dynamics, of shrinking and growing, for example, or being crushed. My body caving in on itself. As a depressed person I live inside my head and there’s always a sense that my body is deteriorating and weak. So feelings of weakness and lightheadedness come to me naturally. There’s a vacancy in me that is connected to my dreams.
I shot Madonna
When she comes past I click away hysterically. Not even with the intention of getting her picture but more because I’m in the press enclosure and have to prove that I’m a photographer or so. I’m so busy with the camera and she goes by so fast that I hardly catch a glimpse of her. The print I have made is blurred. Also that night was the first time she showed up with a black hairdo instead of her usual blonde, so nobody recognized her on the photo.